White Labels and Niche Markets - The truth behind the myth

[WDP]

I thought this may help members in understanding, the definitions of white Labelling and niches, in a way for them to grasp what sites truly offer as these services, as not always the case

As there isn't particularly an industry standard, I thought is may help to define these, which I hope members will be able to use and also to make sure that they are getting what they pay for.

Terminology is so different from company to company and is very confusing, so site operators often use this to their advantage.

True Definitions
Examples are used by sites as a White Label solution

1. Template services – auto generated sites using pre-defined designs

2. Co-Branded Sites – partly designed sites often with header and footer

3. White Label Sites – Fully designed, currency and language options, site logic, separate or merged databases, flexible pricing, any other options that suit your concepts.

Creating Niches -The definition

Companies that create their own niches and offer a site under that niche is not a niche site

Other companies simulate this by re-creating a new database and system and then give access to affiliates to create the same niche as the parent system. The ability for any affiliate to re-create their own niche is the flexibility in marketing they need to expand in working with keywords and creating sites that match their work as needed. This way the system works for you when you need it.

In the same vain sites that often produce niches also maintain that they are able to reproduce White Label Systems. In order to establish what a White Label System is you need to first look at the options sites usually have to offer and nearly always call all options as a White Label service.

White Label and niche sites, that come under this category have several of their own niches where affiliates can create the same niche as the parent site. As far as we know the whole dating industry acts in a similar way to systems like WhiteLabelDating.com so this also maybe true in other industries, so beware and make sure you ask the right questions.

Sorry about the long explanation

Best wishes

Robert, CEO World Dating Partners

[Linda Buquet]

Thanks Robert. I was hoping you would post about this.
I'm sure for most affiliates the lines are quite blurred plus with different
companies classifying various solutions differently it can be like comparing apples to oranges.

Great article, thanks again for posting!
I may try to blog this today if I can.

[Seermit]

I would like to reitterate some of what Robert has already said.

"White labeling" is a term which gets thrown around these by many systems, many of which are unable to offer any degree of customisation other than a couple of asthetic changes.

Templates sites often (but not always) have editable areas.

Co-branding should by definition be a joint effort between the site owner and the service provider whereby they create a custom brand to be used throughout the site which has been made to the clients own design requirements.

Niche sites are naturally sites which target a niche market - this being a focused subset of a market sector. Niche sites therefore should be targeting an audience which is not targeted by mainstream sites.

By promoting pre-defined niches you run the risk of promoting something which is either already mainstream, or will become mainstream in the near future. This is no longer a niche market.