And the conclusion....
To motivate your team, you should focus on the positive goal rather than potential failure. Everyone responds better to reward than punishment. Avoid statements such as, “If we don’t make our quote this month, we’ll lose money.” Instead bring excitement to the group but relay the same message, “We’re getting close to our goal. As soon as we reach it, we’ll be looking at a huge profit!” Don’t lie, but always focus on the positive.
A strong leader always leads by example. Businesses often develop into passive revenue streams, but a good leader doesn’t allow his own efforts to diminish simply because his income has increased. While goals are terrific and should be set together as a team, they do not represent an ending. New goals should constantly be set, and avoid making a goal “maintaining.” It is far harder to get excited about maintaining a level than it is to fire up the team to make it to the next level.
The nature of a business means that many are working to sell similar or the same products. As the leader, you should make every effort to unite your team and share strategies and incentives rather than allowing the team to compete with each other. If possible, gather together for casual activities to develop personal relationships. Discuss things other than work so that the team feels united.
You are the leader and you set the standard for your team. Be excited about the business. Share your ideas and enthusiasm with others and always look forward. Listen to what the others have to say and be fair when making decisions, but always remain the motivating force and guiding light. They look to you and your efforts will not be in vain.
Good luck out there with your marketing efforts.
Designing your Dream Team
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