I blogged this earlier this morning and wanted to share the news here.
There was a lot of confusion and speculation recently over whether CJ was backing down on LMI altogether or just postponing the enforcement of the manadatory javascript link changes. James Zarley, during the ValueClick Q2 2006 Earnings Conference Call sheds some light on the issue with investors. It appears that the uproar in objections to this change from the affiliate community and
Scott Jangro's petition against LMI made a big impact after all. Good to know CJ is listening!
ValueClick Q2 2006 Earnings Conference Call Transcript (VCLK) Zarley states:
"Let me speak to link management, this is in reference to Commission Junction. What we have started to do is try and get our publishers to move their tags over to their JavaScript, because we believe that over time that it is going to be demanded more and more on the advertiser side. We are not mandating it, however, and it could take a considerable amount of time to do such a migration.
We got a response loud and clear from our publisher that they are not willing to do this on a wholesale basis, but we believe that over time, maybe it takes a year or two, that this will be the way that the market will go. So we are going to be patient with it. Right now, we are just working with our publisher on a one-to-one basis, and eventually I would anticipate that we will get there over time."
Also of note, the conference call transcripts reveal healthy growth in the affiliate marketing channel at Commission Junction.
"Affiliate marketing worldwide represented a 23% increase year over year, excluding eBay, and 16% growth worldwide overall. While the decrease in eBay was larger than we expected, the remaining 1,500 clients in affiliate marketing were growing quite nicely."
What do you guys think???
NEW CJ LMI Link News
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