CJ New Code of Conduct - Must Read

[Linda Buquet]

I'm glad Kellie Stevens over at AffiliateFairPlay dug into and interpreted CJ's new code of conduct so I didn't have to. Kellie has an eye for these things and a knack for telling it like it is. Both merchants and affiliates need to read as she explains the ramifications of the subtle, yet important changes to the COC. Kellie writes:

"Areas addressed for Publisher Conduct now include the use of trademarks/copyrights/brand names, incenting users, use of tracking technology, e-mail marketing, promotion on sites not owned or controlled by the publisher and transparency/disclosure. Areas addressed in the new Advertiser Code included down tracking (I thought tracking was never down??), timely data transfer for merchants who batch, disclosure of trademark/keyword policies, lead flipping or resale (this one is intresting and makes me wonder if CJ is moving towards “subaffiliate” advertiser offers), disclosure of conditions and/or restrictions which would negate a publisher’s commissions such as competing channels, catalogs and coupons (really now..duh!..seems rather prudent from the legal standpoint), illegitimate reversals and publisher recruitment (it’s somewhat interesting to see this area addressed in the COC as well).

Did anything change with regards to adware affiliates? Yes. It’s probably good for both Publishers and Advertisers to understand what has changed."

You better read the part about adware affiliates and so you understand what 'compliant' means according to CJ’s current standards. EULA SCHmula...

AffiliateFairPlay » CJ Updates The Code of Conduct