CJ introduces Cross-Account Correlation

[Larwee]

Cross-Account Correlation is a little complicated to explain, but it is a very positive step that a lot of affiliates are going to like and probably gain some financial benefit from.

Here are some of the details as told by Commission Junction:

What is Cross-Account Correlation?

Cross-Account Correlation is a feature that enables an advertiser with multiple Web sites and multiple affiliate programs to accurately track a referral from a publisher. Additionally, the feature allows publishers to receive credit for all of their referrals regardless of the path the consumer takes before finally taking a commissionable action, such as purchasing a product or filling out a form.

Why is Cross-Account Correlation important?

Previously, only the click originating from an advertiser program's ad was considered a valid referral for that program's sales. In situations in which a company operated multiple affiliate programs for multiple properties and/or in multiple countries and a consumer visited several of the company's Web sites before making a purchase, the consumer's click path was not associated with the originating referral from the publisher, and the publisher did not receive credit for the sale.

You can get the complete details here https://www.cj.com/faq_cross_account.html

[purplebear]

Hi Larwee
Just popped in here for a minute tonight and saw this. Haven't read all about it yet but tell me if I'm correct. This is the same as what some at other networks refer to as cross-tracking?? Thinking it is and if so, definitely nice to have. Definitely been an issue with me with some sites in the past so wouldn't promote them.

Ohhhhhh Linda......yoou whoooo figure you might see this too Hi to you, too.

[Larwee]

Hi, purplebear.

Yes, it seems to be a different name for the same thing.

You should pop in here more often. You are missing a lot of good stuff.

[Linda Buquet]

Hey purplebear, yoou whoooo back!

Good to see you posting. Don't be such a stranger.