A week ago I
blogged about and promised to share a new Anti-Spyware and Affiliate Tracking Cookies Report by Ben Edelman. Well the report just came out and is up on Vinny Lingham's site now.
See:
Cookies Detected by Anti-Spyware Programs: The Current Status for the full, very in-depth report about which affiliate network cookies get deleted most often and which anti-spyware programs are the most problematic for our industry.
As you can imagine, the biggest affiliate networks have affiliate tracking cookies detected most often - namely Commission Junction, BeFree, LinkShare and TradeDoubler. 2 of the networks I often recommend do not have their cookies targeted at all based on this report. The 2 networks are
Shareasale and ShareResults. Lack of cookie targeting BTW is one of my strongest reasons for preferring these networks, along with the fact that they are parasite-free.
In addition to reading the actual report above here is other commentary on the study from knowledgeable resources that have lots to say about it. Guess I need to blog in the middle of the night to beat these guys to the scoop. Vinny Lingham who commissioned the report writes:
Special Report Released: Cookies detected by Anti-Spyware Programs. Clickz has another take on things here:
Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All. Lisa over at the Revenue Magazine blog also writes about the
Cookie Deletion Report.
Anti-Spyware & Affiliate Cookies Study Coming
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