Looks like a new banner/contextual ad exchange. According to their site:
Quote:
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Sharing. It's simple, we will serve your ads on targeted and related websites, if you in turn display ads for other users. Think about it as old-school Banner Exchange with a middle-man (us) to take care of the ad serving, coding, metrics, and other technical stuff. Better yet, think BitTorrent for ad distribution: you serve ads for other users and they serve them for you.
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Looks like it couldn't hurt, but you won't have any control over the quality of the ads. But I found myself asking, why would you opt for this when you could have adsense or ypn and be earning income from it?