Surviving this Economy - Affiliate Marketing Recession Strategies

[Linda Buquet]

I hate to talk doom and gloom because it seems that's all that's in the news. But we can't avoid the fact the economy is in a scary place. However that does not mean the opportunity for affiliates to earn revenue is necessarily diminished. Some affiliates who switch gears and look for ways to profit in this economic crisis could actually fare quite well.

Today I'd like to point you to two idea-filled blogs on the subject of affiliate marketing in a recession. 1st Lisa Riolo asks Will Affiliates Survive this Economy? She offers some really good tips and ideas. Hat tip to Scott Jangro for the story. I had not discovered Lisa's new blog yet.

Next up, today at Revenews CT Moore posted a really good article about affiliate recession strategies over at Revenews.

Holiday Recession Opportunities - "A recession marketing tactic used by many merchants is to offer strategic pricing or customer incentives. A good affiliate recession strategy, then, is to target online shoppers who most actively seek out these strategic pricing offers. Mommies are a great recession niche because they are (1) they most actively seek out deals on family-related necessities, and (2) download more coupons than any other demographics, and family-related coupon downloads searches are up across the board.

Although a recession entails an economic slowdown, it doesn’t necessarily mean there is less opportunity. Rather, it represents a new set of opportunities. After all, there are just as many consumers as there were before, it’s just that their spending habits have changed. This means as an affiliate you are dealing with a whole new set of market demands, and that demand is largely for savings, especially on basic necessities."

[Niche]

Unfortunately a lot of affiliates, especially newbie affiliates will fall by the way side. Mainly because as the sales get less, the motivation just is not there to keep building.

For the smart ones, well they will keep building

The recession has got to end sometime

The guy who keeps working on his/ her SEO and content and product development will be better placed to take advantage of a re-opened market when we get out of the recession

[discrat]

I have found with the Economy is such a heap of mess the 'make money niche' seems to remain pretty constant if not better in these times. Many people who have lost jobs, houses etc.. will get on the internet to see how to earn extra money. So this Niche has remained fairly stable and strong in my experience.

[cherie27]

Economy is bad, but there is bound for people to seek the opportunities from the internet.

So don't be

[gabby41]

It seems that all the things going on in the world the internet is still the biggest marketing tool and most visited/used by all kinds of people all over the world. I see a positive change in a seemingly negitive world.
Thank you countless thousands of people asking great and helpfull questions; but even more thanx to all the inteligent/knowledgeable people who take the time to share and help.

Thanx,
DB

[Anomaly]

There is always opportunity ...

e.g. people will quite likely spend less time in shops shopping, but more time online shopping ...

Products that help people fix a problem or solve an issue should continue to sell.

It's all about being adaptive. Any good company, even the biggest in the world, is always adapting their strategy, and we should all be exactly the same.

[Joseph Ratliff]

It's all about your view of your market, and what your market wants...find out, then deliver it to them. Oh yeah, and even in the deepest of recessions...your market wants something.

[karma101]

Remember that every problem is an opportunity in disguise. We as marketers should know how to turn that problem into a sale if we are smart and creative ....

[crothall]

Interesting points raised here. I think the new market of non-corporate success is rapidly growing due to the recession, and I'm a part of that market. I mean, people are tired of relying on others for their success, and they are willing to invest in information and skills that will help them market their unique creativity and talents.

[gabby41]

I love the tidbits if inspiration people give. It causes poeple to stop and think while hopefuly aplying some of it to their lives. I love the saying "if you think you can or if you think you can't, you are right. It's really about believing in yourself and knowing if you keep at it with that possitive passion we talk obout then you truly can make your own way prosperous and have good success.

good day,
Danny