Usually, unless you are very lucky, it takes a good few months to get decent traffic from organic search. If you do a poor job of your SEO, or you're in an ultra-competitve niche it can take years...
I think in the beginnning it pays to thoroughly research PPC and then test your pages/programs out...This way you won't waste time waiting for your pages to get traffic through organic search to find out if they're any good or not. In my opinion the best way to test and tweak before your pages get found by the big SE's is to run some PPC campaigns. Google AdWords is generally (emphasise generally) a cheap and easy way to get started.
Check out Perry Marshall's AdWords e-book:
http://www.perrymarshall.com/adwords/. Before I got started I bought and read a few of the guides on PPC through AdWords, and this one is the best by a long way.
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James D. Nardell - AMWSO.com Affiliate Management Team
email: James.Nardell [@] AMWSO.com - Phone: (805) 624-5669
IM - Yahoo/MSN/Google/Skype: JamesNardell
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