Ad blocking and cookie blocking is just the beginning. SANs institute already has seen substantial decrease in Internet usage, as more and more people get disillusioned.
Besides a waning market audience in the future you will probably see more and more restricted browsers, smart appliances, super nodes, WWW2, IPv6 severely limiting the type and kind of marketing on the internet.
The technology deployed in the not so distant future may result in end users totally inaccessible to online marketers.
Imagine a TV set that totally blocks out commercial and delivers totally uninterrupted programming.
Where does that leave advertisers?
Just remember the same technology that makes the Internet such a robust advertising media can be turned around. BHO active X control, and even at the packet level can be used to totally block advertising banners and pop ups.
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