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Old 02-27-2009, 08:29 AM
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Default Companies Collaborate to Define Clicks
Companies Collaborate to Define Clicks
By Chris Crum, WebProNews
Thu, 02/26/2009

Quote:
The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) advertising.

...

The document (PDF) is lengthy, but one that advertisers should take the time to read. They are offering a chance for ad agencies, advertisers, publishers, and vendors to provide feedback on the guidelines, so you might be able to get your two cents included too if something of value has not been referenced.
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