Evolution in Affiliate Marketing - Time to Focus on Quality

[Linda Buquet]

Search Engine Marketing Journal has published an excellent white paper titled: "The Coming Evolution in Affiliate Marketing: A Focus on Quality."

eBay Partner Network wrote the article and feels the next big thing in affiliate marketing will be the focus on quality traffic. As you may know they recently made some changes to reward quality traffic, with their value-based ACRU pricing structure in the US.

Here is an excerpt from the summary of the article - you really need to go read the rest. It's a free PDF, no sign up required. Great information!

"The Coming Evolution in Affiliate Marketing: A Focus on Quality"

MOVING AFFILIATE MARKETING INTO THE FUTURE

"The affiliate community needs to continue to ask these questions and help provide the right guidance and incentives to enhance both our networks and the industry as a whole. Compensation in the affiliate channel needs to continue to evolve to reward and encourage the best affiliate models and to create a win-win situation for advertisers and affiliates.

The more Internet marketing groups can raise the bar and prove the incrementality of affiliate marketing in their own organizations, the larger the investments in commissions, tools and people that can be devoted to help this channel and its best affiliates reach their full potential."