3 Reasons The Easter Bunny Shouldn’t Be Your Marketer

[Linda Buquet]

Happy Good Friday and Happy Easter! For your reading enjoyment I have a little Easter joke and a funny Easter marketing blog to share.

1st an Easter joke... This affiliate walks up to the Easter Bunny and says: "You're just one bunny, how do you fill millions of Easter Baskets all over the world with candy?" The Easter Bunny replies: "It's easy... I outsource to parents!" (Embellished by Linda, inspired by this cartoon.)

The Easter Bunny is doing marketing everywhere. In spite of the fact everyone else is using Mr. Bunny for marketing, here are 3 good reasons you should not.

Three Reasons The Easter Bunny Shouldn’t Be Your Marketer

Reason #1: The Easter Bunny hides his products. More...

#2: The Easter Bunny provides a product that is unethical. More...

#3: The Easter Bunny’s market share is based on incompetence of his competitors. I mean, let’s face it: the only nearby competitors in the calendar are a Ground Hog (too shy) and St.Patrick (too hungover). Even with a merger, they’d still just be a drunk guy in a green suit with a clover-eating pet rodent. Not the sort of marketing image that sells. The Easter Bunny is only doing well because he showed up, and looks cute. Now, while it’s true that success is often achieved by those who simply show up, a recession is the best time to grab market share from complacent competitors. Just imagine the run Mr. Bunny would get for his money if you put him up against some real competition, like a Turkey serving Pumpkin Pie and Football, or the commerce god himself, The Fat Man in the Red Suit.