An interesting survey was done by Entropay at ASE 09 in New York. A survey of 100 show attendees including merchants, affiliates, and affiliate networks found that 98 percent of US affiliate marketers are primed for expansion overseas but most were unprepared to manage the costs and delay of international payments. Is payment processing an issue when you go international?
The survey also found that....
- 20 Percent of Affiliate Marketers see Payment Processing as One of the Biggest Challenges Facing the Industry
- 63 percent were dissatisfied with the speed and cost associated with international payments.
- 20 percent saw payment processing as one of the biggest challenges facing the industry.
- Over 67 percent of those surveyed still use the slow and expensive bank transfers and checks as their predominant payment method, rather than the more efficient pre-pay solutions.
- Only 23% of respondents were using a pre-pay solution which can reduce this cost substantially.
- Over 50% of respondents were dissatisfied with the speed in which payments were made, and almost 20% felt it was the biggest challenge to the affiliate marketing industry.
None of this is surprising when administrative costs associated with international transactions can be as high as $40 per transaction in terms of processing costs.
[DISCLOSURE: Matt is a PR person for EntroPay, that did the survey.] By Linda
ASE 09 Survey - Payment processing issues
Linear Mode
