Today while you are working, listen to this podcast that covers CPA strategies for affiliates. The podcast is brought to you by Affiliate Marketing Plan, a fairly new blog/podcast that delivers insightful commentary and practical advice from affiliate marketing industry thought leaders.
"CPA Networks on Steroids" is moderated by Lisa Picarille and features special guests Mark Roth, CEO of OfferVault and Jim Lillig, Director of Networks at ClickFusion.
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Strategies Session #5: CPA Networks on Steroids
"We talked about how CPA differs from CPM; why using CPA can be beneficial for affiliates; which affiliates CPA is right for; the tainted reputation of CPA networks and how to go about selecting one that adds value; what are the questions merchants need to ask when thinking about using a CPA network; how CPA is going to overcome issues about fraud, compliance, lack of transparency; FTC scrutiny; whether or not the big rev-share networks are going to get into CPA; industry consolidation and more."
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CPA Networks on Steroids Podcast - CPA Strategies for Affiliates
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