One of our 5 Star clients, Linda Woods, President of
PartnerCentric will be giving a presentation at eComXpo that explores a revolutionary shift in e-commerce and affiliate marketing.
PRESS RELEASE: Santa Barbara, CA. (March 8, 2007) - E-commerce is undergoing a sea change based on a shift in the distribution of products for sale online, and this shift is changing the face of e-commerce and affiliate marketing. Linda Woods, President of
PartnerCentric, Inc., will discuss this topic and its implications during her solo presentation at
eComXpo, the world's only completely virtual conference for Internet and affiliate marketing.
This presentation is inspired by the best-selling marketing book "The Long Tail" by Chris Anderson. Woods' session will help marketers in a number of ways, including:
- understanding what "the long tail" means
- finding ways to take advantage of this opportunity
- learning to incentivize affiliates to better monetize niches
- increasing sales by following through on "the long tail"
"Since online retailers no longer have the limited shelf space that brick and mortar stores do, they can conceivably stock everything," said Woods. "They can cater to not just the majority of shoppers' desires but the minority as well. Because of this expanded demand for minority products, as well as the ability to meet that demand through the internet, new opportunities exist."
Woods presentation, "The Long Tail of Affiliate Marketing," will take place from 9:30 a.m. to 11:30 CST on Thursday, March 22. Registration for the conference is free when you visit
www.ecomxpo.com. A live question and answer session will follow the presentation. eComXpo takes place March 20 - 22. To register today, visit
www.ecomxpo.com.
Affiliate Marketing - Mining the Long Tail
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