For those of you having a hard time waking up after the long weekend, I thought I'd play a video I've been wanting to share on the blog for awhile now.
Sit back and take a little break. You deserve it, after all the hard work you did at the lake this weekend!
This video puts a great spin on the fact that the advertising game has changed and drives the point home, by using the analogy of a girl (the consumer) breaking up with a guy because she has evolved and he (the advertiser) hasn't. He also is the one that always does the talking and never listens to her needs any more. That's SUCH a guy thang! ;-) So she is here to say they just aren't compatible anymore. If you haven't seen this well done video yet, you may be surprised to learn the company behind this brilliant piece of viral advertising. (Stats below.) And now...
The BREAK UP
Microsoft Digital Advertising Solutions is behind the video.
Geert the creator says:
"We wanted to do this movie to really debate with our partners and marketers the changing relationship between advertisers and consumers. We are always discussing the changing media landscapes, how consumers have changed and how advertisers need to redefine how they connect with them and we wanted to really bring the subject to life and walk the walk in terms of new ways of connecting. We want to be able to use the movie online but also at every point in face-to-face interactions with our customers to open up conversations about how media is changing and of course we then want to go on to discuss how we can partner with them in this area."
So is online video worth the effort? How did the video fare? Did it open up communication channels and spread virally as hoped?
Here are some stats.
Results after 1 week
* More than 50,000 views of the video
* About 200 incoming links
* About 200 comments on the blog
Fun Viral Video Advertisers need to Watch
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