Since we just started the 4th Quarter and the exciting climb toward Holiday sales, I wanted to share this blog from Performics. They offer some good points about Holiday sales planning in addition to showing us a revealing sales trend chart. The graph tracks the sales volume for the past 4 years in relationship to Black Friday and the 4 following Mondays, aptly tagged Cyber Mondays.
Interesting to note - this year there will be
5 Cyber Mondays instead of the usual 4.
DoubleClicks Performics Blog "Holiday Peak Day Planning"
Also see the Chief Marketer column written by Cam Balzer, Vice President of Emerging Media at DoubleClick Performics
"Multichannel Holiday Strategies for Monday through Sunday"
5 Cyber Mondays for Online Holiday Shopping - Plan for Sales
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