As you said , you have a good ROI with your campaign but you are not getting more traffic or more clicks .
If your problem is the number of traffic , here is how to increase your traffic
1. Increase keywords
If you increase the number of keywords you use for your campaign , definitely you will get more traffic . But , one thing you should be aware is that , you have to use only highly targeted keywords which could be converted easily . At the same time , for highly targeted keywords , bidding for the top positions would bring you the optimum result both in terms of traffic and ROI .
2. Boost you CTR
3. Use all keyword matching options
4. Use site placement and content network
But , you have to test site placement and content before you invest a series money .
And , if you want to get the most out of quality score , focus on relevancy between your keywords , ad copy and landing page and boost the click through rate of your ad copy . You landing page load time is also important .
I hope this helps .
Shishay
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