Is adwords marketing worth it?

[svtdbird]

Kenpachi,
Google will limit your impressions with a low daily budget. 2 seems like it's too low, but I would try to raise your daily budget and see if that helps.

[RichMotivation]

svtdird, thanks for your posts. What kind of CTR and conversion are you getting with this Content Network approach?

RichMotivation

[svtdbird]

RichMotivation,

In short, not good.

Not targeting your keywords will always bring lower ctr and conversions. If you just look at those numbers you'd think it would be stupid to continue with that strategy. But, with such low costs it can still be profitable.

The key is to write good ads that explain exactly what's going to be on your site. Don't try to surprise anyone. That way, if they're interested enough to click on your ad, then they want to be on your site and you have a good chance of getting that conversion.

Just because someone is on a page that talks about the Dallas Cowboys, for example, doesn't mean they're not interested to know about the newest cell phones or whatever you're promoting.

[RichMotivation]

I appreciate the fast reply, svtdbird!

Cheers,
RichMotivation

[bambosi]

I paid for adwords, but I fail to get money from it

[liquidgraph]

Hi,
First of all that is true that 6 cents is really low, and could not be found these days, however you should also not assume a fixed click through rate, as you have to test multiple types of ads, and determine the top click through rate, much more could be achieved with multiple tests.

[climberyao]

It is very hard to say.I had used the google adwords for one year .What I feel is not good,though it's function seems useful

[Peter Bordes]

how is everyone finding Bing to be performing now against Google. they are getting a lot of press on the growth. but i have not heard to much real chatter from our industry on how well it really performs