One of the top requests we've heard from publishers is to have more control over the ads appearing on their sites. We've been working to address your feedback, and today at ADSPACE, our team announced an upcoming beta test of a new feature in the Ad Review Center called category filtering.
Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.
If this comes out, it should be a great resource. Having other ads from different categories that appears on your site is a pain. Surfers came because of one thing in mind and if they see other ads on the sites, of course they wouldn't click on that.
Ad filtering should be used judiciously, though. It is useful as a way of blocking offensive ads but remember that Google is trying to select ads for your site to maximize click-through rates, so the more you block the lower potentially your ad income will be.
AdSense category filtering feature being developed
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