From the horse's mouth... Affiliates - are you wondering why your Adwords Quality Score is Low? Google has just come out with more in-depth landing page quality guidelines. Over at the
Inside Adwords Blog they tell us exactly what types of websites may merit a low landing page quality score.
Of particular note to affiliate marketers they list:
Affiliates that don't comply with our affiliate guidelines :: Data collection sites that offer free items, to collect private information :: Arbitrage sites that are designed for the purpose of showing ads :: eBook sites that show frequent ads :: Get-rich-quick sites :: Comparison shopping sites
On a page I had not seen before, they list some
other affiliate policies:
We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords program. However, we monitor and don't allow the following:
* Redirect URLs: Ads that contain URLs that automatically redirect to the parent company.
* Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.
* Framing: Ads for web pages that replicate the look and feel of a parent site. Your site should not mirror (be similar or nearly identical in appearance to) your parent company's or any other advertiser's site.
Maybe I'm slow on the uptake, but I don't quite get what
data entry affiliates are.
Maybe some type of get paid to place ads scam??? The page says:
"Don't advertise for data entry affiliate programs. Advertising is not permitted for the promotion of data entry affiliate programs. This includes ads directing users to sites that promote the creation/data entry of more ads that direct users to the same site. There are no exceptions to this policy, which is intended to protect both advertisers and AdWords users."