Outrageous Adwords PPC Price

[miket]

Hello,

I found a great product that I wanted to promote with adwords (basically I just wanted to run a test for a few days). The link is my CB affiliate link and goes straight to the merchants site (no redirects). Even though there is not much competition and the keyword gets searched quite a bit, I get a ppc price of $10. To my understanding this is because of a low quality score. I guess google doesn't like the landing page of this product.

I came across this a few times when starting to promote a CB product just with PPC. What's the solution? I kinda want to avoid creating my own review/product site for this until I know it's a product that does sell well.

[Jean]

$10 per click - that is a lot, unless it returns a profit. I am not sure why it would be so much if it is not a searched a lot product. Maybe someone here could shed some light for us.

[Rob_TID]

Does the keyword you are bidding on appear on the merchant's landing page?

How about in your ad copy?

[Linda Buquet]

I was trying to find some blogs I've read on the subject that could help.

Here's a couple:

Adwords Quality Score Tips | Landing Page Quality Score Tips

10 Ways To Increase Adwords Quality Score

[miket]

Thanks Linda. Good Resources. I did some further research and it is because of the quality score of the landing page. Google seems to be very strict with their "quality score".