DoubleClick Performics Affiliate Promotions Survey

[Linda Buquet]

Are you an online retailer who wants to acquire more customers through affiliate marketing? Want to know what types of promotions will help you attract and keep good affiliates and get them working harder for you? Just ask them what they want! Well actually you don't have to, because DoubleClick Performics did just that for you in their semi-annual survey of affiliate publishers. Here is a portion of the press release.

DoubleClick Performics Embarks on a Multi-Faceted Research Initiative to Provide Insight on Consumer Engagement with Online Promotions

CHICAGO - DoubleClick Performics, the performance marketing division of DoubleClick Inc., today announced results of a semi-annual survey of affiliate publishers. As a complement to in-depth, multi-faceted research DoubleClick Performics currently has in the field, a section of the semi-annual publisher survey was devoted to garnering publisher feedback regarding advertiser promotions.

“Understanding the relationship between advertiser promotions and affiliate publishers’ capability and desire to harness the power of those promotions is key to success in affiliate marketing,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics. “Our survey takes the publishers’ pulse; strong promotional offers motivate affiliates to promote advertisers, as well as take notice of lesser known brands.”

Data from DoubleClick Performics’ survey of 784 affiliate publishers revealed:

* Fifty-three percent of affiliate publishers expressed the most interest in “free shipping” promotions, followed by “exclusive affiliate channel offers” (48 percent)

* Long-running offers are preferred by 31 percent of affiliate publishers, followed by 28 percent preferring new offers weekly

* A majority of affiliate publishers (58 percent) prefer one week advanced notice for communications on upcoming short-term advertiser offers

* Expiring offers are preferred by 48 percent (“agree” or “strongly agree”) of affiliate publishers

Read the full Press Release with more information here