Focus is especially difficult for those of us that work online. We get hit with so much information and such an overwhelming bombardment of distractions, that sometimes we think we are developing ADD! How much can you multi-task before you come unglued?
Staying focused in our business is REALLY hard - especially for affiliates. You get bombarded by new offers, from new merchants and you can get distracted by new coupons and tools from existing merchants. There is always some hot new idea to chase, new merchant to research or new software to learn.
Do you ever find yourself looking for new and better programs all the time? It's easy to get distracted by searching for new ones, which you then forgot about the next day - instead of working on the existing programs you've already joined and going for the results there.
Sometimes allowing distractions in or chasing new programs is a way to avoid the real work - tricking us into feeling "busy" instead of having to admit we are just procrastinating.
Ask yourself the following questions: How many sites do you have in the air, all in some state of development right now? How many things can you concentrate on at once - EFFECTIVELY? Does multi-tasking ever take it's toll on you? How much is lack of focus costing you today?
Sometimes by focusing and actually doing LESS you can achieve more & work fewer hours.
You've heard of the 80/20 rule of business. Well lets look at the
80/20 rule of focusing on your affiliate business. 80% of your results and income will come from 20% of your daily tasks. Think about what those all important tasks are and prioritize them, then focus on those tasks. Some would call this simple self-discipline, but it really has more to do with eliminating all those outside distractions.
Sometimes you just have to turn off the newsreader, shut down the games , avoid the forums, then pick one thing and like Nike says "
Just DO It!" After you finish a project, THEN reward yourself with one of those fun distractions.
In his "
Power of Clarity" audio series Brian Tracy teaches you how to focus your energy on those most important 20% tasks to DOUBLE your Income and at the same time DOUBLE your time off to do other things. Here you can listen to a
FREE audio sample that will help you understand the power of this technique. There are actually several good free audio excerpts on this page about the power of focus and clarity. Take advantage - listen and learn.
Information overload and an inability to focus is also one of the biggest reasons new affiliates quit this business before they even get started. Newbie affiliates are often diverted and sometimes completely derailed when they get hit with all the new "systems," new gurus and new ebooks that pretend to have all the answers for success on the web.
Newbie affiliates, if your problem is that you can't seem to focus long enough to pick a system or a niche to even get started, Eric Giguere over at Geek Affiliate has an article that may be helpful. He says pick a system and stick with it, then "
Follow Nike’s Advice and Just DO IT!"
I have another article about the power of focus coming which will help you learn
how narrowing your product or market focus can help you INCREASE commissions.
But my carpal has had enough typing for today. Over & out til next time.
Learning to FOCUS so you can Earn More & Work Less!
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