Five Effective Ways to Advertise Your Business For Free

[Linda Buquet]

"Regarding PR of the page versus PR of the site. Why do they differ? I noticed that most sites have PR of their home page higher than PR of their subpages. Why does that happen?"

Most people that link to your site, link to your homepage. They would not link to an interior page unless there was a reason to, for instance if you'd written a good article or you requested a link to a specific page. So getting more links to your homepage and possible a couple other key pages is just natural.

[jcorkern]

Linda hit the nail on the head. And there are a few other things that effect PR on internal pages.

database sites usualy have a bunch of question marks and other symbols and punctuation in the file name, and pr is not easily built to these types of file extentions.

Then you also have internal link structure. If you do not have proper internal linking, you can not share PR with internal pages. and you can actualy gain PR on internal pages with proper internal link structure.

Your site should basicaly be set up like this forum.

Main page with links to catagories, then sub cats, and then down another level from there.

Kinda like a tree. understand?

And again, like Linda said, get some internal links.

And every page should link back to the home page.

[MrCat]

It depends really if other websites link to inner pages of your site which they think is more useful or relevant. If you want a particular page to rank well, make an article on that page and submit it to high PR directories, this will help that page in PR building.

[affearner]

Now I understand. But here's one thing:

If you want a particular page to rank well, make an article on that page and submit it to high PR directories, this will help that page in PR building.

The problem with directories however is that they accept only home pages. Only very few directories accept sub-pages.

[jcorkern]

Why not write another article about the same subject. and submit it to article directories and link it to the internal page. this way you get a better quality link. and you may get 40 to 500 links from one published article linking to your unique article on your site.

This will get you some unique content on your site and plenty of links to that page using the same method. and then you know you have your keywords in the title and content, which makes the links more powerfull.

this would be the best solution.

[affearner]

jcorkern: That's exactly what we're doing right now Plus I've already bear in mind the important elements for meta tags and meta description to work well for us

Thank you very much.

[jcorkern]

I hate to be the bearer of bad news, but neither google or yahoo read meta keywords. and i leave out the description. This only works on meta search engines like metacrawler, and askjeeves

Go do a search on any phrase and the words you search for are in bold in the title and description. If you put a description, you are limiting the words that may show up, limiting it from finding words or phrases from content.

this is why i never use meta keywords or descriptions unless it is an e-commerce site with one iterm on the page.

Let the search engine get from the content and you will rank for more phrases.

When you place a description, you limit matches from content. Basicaly, it is a forced description.

[affearner]

So does that mean I shouldn't add meta tags and desc to every article that I'm making? Why is it then that article directories require these two?

[jcorkern]

it will not hurt as long as you do not stuff the meta keyword tags, but i would suggest leaving the description out unless the page is for one specific item, like an e-commerce page, but if it has more than a short description, i would leave the description tag empty or out all togather. This way the search engine will pull from content and give you more potential results.

and more results means more traffic since their typed(searched) words are in bold in the results page.

[adonis]

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return