Here are some of the best posts I've read recently about starting, managing and growing a successful affiliate program. Enjoy!
Top 10 tips for a successful affiliate marketing campaign "Getting your affiliate program off the ground isn’t always easy, especially if you aren’t promoting a brand that everyone knows. Here are a few easy steps to help get things going."
Is It Time to Affiliate? - Heidi Cohen at ClickZ covers: Five Reasons to Add Affiliate Marketing to the Mix, Five Hurdles Affiliate Marketing Must Overcome and Five Affiliate Marketing Metrics to Track.
4 Characteristics of Successful Affiliate Program Managers -
Geno Prussakov asks and answers the questions: Have you ever wondered what makes an excellent affiliate program manager? What characteristics should one strive to possess to succeed in this capacity?
The Affiliate Industry Strives To Clean Up Its Act - Lori Weiman talks about 2 of the affiliate manager tracks at Affiliate Summit East: "Hot topics in marketing compliance and enforcement" and "Bullet-proofing your affiliate agreement".
Some Golden Nuggets for Affiliate Managers and Merchants
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