5 Ways to KEEP Affiliates Happy & Motivated!

[shoelover]

As far as needing to have been an affiliate to relate to one.........all you have to do is to have owned an online business and know what is involved in driving sales

Josh

[Nicole Fortunaso]

Linda great thoughts, I have always admired your relationship focus.
In the affiliate world focusing on relationships and being open to solving problems is what counts!

[affearner]

Only 5 but more than what I need. This is a great help Linda. How about inactive affiliates? How do you think should affiliate program deal with them?

[Linda Buquet]

Hi affearner,

Here are a couple great activation strategies and some really good points about why affiliates may be inactive.
5 Star Blogs - Search= inactive

I especially like this one:
Ultimate Affiliate Activation Email from zZounds Affiliate Manager

[affearner]

I haven't finished reading everything Linda but your personal favorite was already excellent for me. Thank you so much for this information. I've bookmarked everything.

[ClearvueConsulting]

Great thread, I especially like #4 and have been applying a similar tactic myself.

I do think it is important to try and see things from the affiliates point of view. As a manager, I look back on my time as an affiliate and try to offer what I would have wanted to see if I was promoting the program.

I think offering personal contact goes a long way. It may take a bit of extra time, but it's completely worth it.

Denise

[affearner]

Is it OK to immediately drop or remove inactive affiliates from the network?

[Linda Buquet]

"Is it OK to immediately drop or remove inactive affiliates from the network?"

Not in my opinion. Why in the world would you immediately drop someone. Affiliates are busy. Sometimes they join while they are thinking about it, but have 3 sites on the to-do list for other merchants before they can focus on your program. They finally are ready to go and then get canned for inactivity.
Not good.

[ClearvueConsulting]

I totally agree Linda! Just think, the affiliate that you drop could be one of the best you ever had. Just give 'em time.

Denise

[Linda Buquet]

That's right Denise.

Here are lots of other reasons not to expire inactive affiliates.

Top 7 Reasons Your Affiliates Could be Inactive - Don’t Expire Them

Booting Inactive Affiliates? Affiliate Activation Campaigns Gone Bad