Recruiting Affiliates

[cappex_alan]

I agree an email is NEVER enough to create a lasting relationship with your affiliates. I was thinking that someone could recruit thru emails, phone calls and establish the affiliate as part of the affiliate team. Once the affiliate is on board and producing then the recruiter goes on to get more affiliates.

[Linda Buquet]

"My idea is that you can never separate the recruiting company from your affiliate marketing stuff since an email invitation won't be as effective unless it's from someone who knows the entire Affiliate Program well."

Actually not sure that's true. I think Alan could craft the email based on him knowledge of the program and just contract someone else to do the legwork to find affiliate sites, personalize the emails, send, track and report back to Alan.

That's how many of the OPMs do it. The lead affiliate manager crafts and manages the email recruiting process but a lower paid person actually does all the leg work. I managed a program once and had a dedicated email person that did all my mailings. I just created the marketing content and got the reports to be sure how many and who they were mailing.

[affearner]

Well then if we're into emailing for recruitment purposes, then let's make sure that the task is done by a professional person or company.