I don't understand what to do

[Oregon Coast Guy]

Yes, the "gist" of it =]

IMO, steer away from banners. Most people have become "banner blind" and will almost naturally avoid them. In-context text links are your best bet.

[mlabre20]

Thank your Oregon Coast Guy and everyone else who posted.

[longroad]

Originally Posted by Oregon Coast Guy

Yes, the "gist" of it =]

IMO, steer away from banners. Most people have become "banner blind" and will almost naturally avoid them. In-context text links are your best bet.

True but some sites still have excellent banner conversion ratios. I guess it depends on the niche! Game sites and the like still rely heavily on banners and so many affiliate programs still provide banners as affiliate promotional tools.

[mwong]

Oregon coast guy and longroad are right.

There are 2 more things you need to be clear about using banner:

1. The place to put your ad

2. Avoid flooding your website with banner. Web content is more important.

Hope that help.