Hi JKMiller,
According to Perry's blog today what Amit said was that affiliate marketing with Google Adwords is dead - not that affiliate marketing as a whole is dead.
Adwords really has come down hard on affiliates recently, making it very difficult to market with Adwords, but lots of affiliates are still doing it so it isn't totally dead yet.
There are many things that Adwords has a problem with, but most of them have to do with spammy or scammy offers, ebook offers, dishonest marketing like flogs and fake reviews. Affiliates that do that type of stuff are often the most vocal on forums and such and that's where a lot of the big money is made, so those guys are the ones you hear about a lot. However there are lots of higher integrity, above board affiliates that are still doing Adwords.
There are many other avenues for PPC traffic and yet many more ways to market and get traffic aside from PPC. Many affiliates I know just do
SEO, blogging, and social marketing, all free ways to generate traffic.
Here's Perry's blog about it for anyone that missed it.
The Death of Affiliate Marketing on Google
I don't know Perry at all, but know Amit and read his blogs, follow a lot of what he does and respect him for all his accomplishments. DISCLAIMER: What I am about to say is NOT a reflection on either of them, just an observation I have made about the industry in general.
While it IS true that Adwords has been banning a lot of affiliates…
often when guru types "make the death of affiliate marketing" posts, they are setting people up for the next info product or training course they are going to start selling. Again, I'm not saying that's what's going on but Perry does mention at the bottom of that post he has a new Adwords product coming out (a different spin on using Adwords I might add) and his 4,000 per person Adwords seminar is coming up in March and
Amit is promoting it too. So again, not saying they are doing anything, just making sure you realize they both pretty sharp marketers.
Anyway affiliate marketing is not dying. If I had a 100 grand for every time I've heard that in the last 7 years, I'd retire wealthy. Each time, the industry survived and it will this time too, I promise!