Well I'm sure you know there are many link exchange scripts on the market that automatically find link exchange partners and send them e-mails. I
HATE THESE generic messages.
You can and I recommend you
DO use some type of link partner finding software such as
www.seoelite.com (wat I ues and recommend). Then just look for the PR sites you want to exchange links with and
ACTUALLY WRITE them a personal link exchange request. Make it appealing to them and tell them what in particular you liked about their site when you visited it.....and don't call them Webmaster
find their name.
Yes it does take some time doing this with relevant websites but it definitely pays off. You should also be doing some paid/free directory marketing as well.
