"Then it needs to grab the sufers by the mouse and turn them upside down and shake their credit cards out of their wallets with hot, sizzlin', mouth watering sales copy."
Love that line, Enigma! Can I use it sometime???
eh2zed,
I'm sure that's frustrating, but $20 is barely a start. Others are right you probably need to target better and test your copy, ad placement and landing page. Also some programs are easier to convert on and some take awhile for sales to happen. If these are retail products with cookies you still could get a sale later.
BUT 1 sale out of 100 clicks is good - like Stephen said. You only got 200 clicks, which is not enough to quit over. Test, study some more, then try again with more targeted traffic and/or possibly a different program.
Getting that 1st sale is the hardest and can seem to take forever.
Once you get the 1st sale they start coming easier.
HANG IN THERE!!!