need more information
since you are in design it should be easy for you to figure out the type of design to use.
You gave a hint to the type of business and the site will be used for lead generation. If they are selling a service or product through the leads then i would try to brand the company and use a formal but simple design, Get the point across, Identify the consumers need(what is causing their pain to want this service or product). offer the solution, and ask for their contact info.
Keep it as simple as you can, customers are only 1 click away from exit at any time. do not try to dazzel them, get to the point quick.
Too much info sometimes hurts as much or more than too little information.
To solve the "Is there a way to make sure that I get paid for every sale that originated through my site?"
you can use a CRM system and have the leads loaded directly into it, just make sure you can follow the sales process.
If they are serious, they will not mind disclosure.
Hope this helps.
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