Will, here's another tip, that may help.
If you are picking things YOU are interested in, chances are others are too.
Could be the products people would look for are RELATED to the niche, but not quite the KW you searched for.
1st you need to research to find the answer to how popular AND competitive the niche is BEFORE you start looking for products to promote. You need to find out if indeed the niche or product you are considering is even in demand 1st by finding out how many search for it.
When you do your KW research you will likely find a product in the KW research. It even could be that the product you searched Google for: "cool widget affiliate program" does not come up because people are searching for "hot new gadget" instead so you were just looking for the wrong keywords when searching for products to sell.
Maybe you are already doing this, and it so, this may be too elementary -
if so it may help someone else.
I'll just use the broad example of
fishing.
(DISCLAIMER - there are a ton of KW tools and many different ways to do KW research. This is just an easy way to uncover and research niches."
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Go to https://adwords.google.com/select/KeywordToolExternal
Enter fishing and be sure keyword variations and keyword search volume is selected.
We already know the word fishing by itself would be too competitive so we are looking for a sub-niche or a product people interested in fishing may be interested in that's not too competitive.
As you go down the top set of results you'll only see phrases with the word fishing included. Click July Search volume to sort by most popular. For me in US top 3 are: Alaska fishing, bass fishing, charter fishing.
Keep scrolling down till you see some things of interest, worth doing more research on. Copy and past into notepad or word.
NOW here is where it gets more fun. Scroll way down until you see:
Additional keywords to consider
These phrases dont include your root KW fishing. BUT could be related or of interest to people interested in "fishing."
how to fish, boats, lures, tacklebox, fly rod, etc.
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So copy some of the words in that list that sound like they may be good.
(Using your root main KW for the example instead of fishing.
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Ok now go to SEO Book Keyword Suggestion Tool.
Use this to find out HOW MANY searches are done for some of the KW you picked and drill down to find some niches or products that are searched alot but not too competitive.
NOT SAYING these are good niches - but for example.
I put "fishing lure" into SEOBook. 2 near the top that caught my eye:
1) "vintage fishing lure" - 2583 searches
2) "how to make fishing lure" - 2195 searches
(#2 just has a few less searches)
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Now we go to Google to find out how competitive those 2 are. allintitle "key phrase in quotes" narrows it down to competing pages that have keywords in title and may be optimized for the phrase.
Quote:
allintitle: "Vintage Fishing Lure" 1,080 competing pages
allintitle: "how to make fishing lure" only 8 competing pages. lures plural which is more like people would search that phrase still only 189 competing.
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NEXT look at the top 10 pages in the search results for
allintitle: "how to make fishing lure" and see how tough it would be to compete and get in the top 10.
(as you search the top 10 you may also find related products they are selling or you may even find that one has a cool fishing lure affiliate program.)
So if you're liking that one "how to make fishing lure" - decent search volume but very low competition. Then you search for books about "how to make fishing lures" or maybe kits for making your own fishing lures.
Then you can start a free hub page or squidoo lens if you want to test the market for free. OR if you really like this one and think you can make it work, buy a kw domain and start a blog about "how to make fishing lures".
Those are just some ideas but that process will help you research and find a potentially good niche - then armed with your KW knowledge go find products with affiliate programs.
WHEW!