Quote:
Originally Posted by Linda Buquet
Ideally you don't want a bunch of unrelated products or niches - you want a single focused or multiple related niches on one domain name. AND you want your keywords in the name.
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Once you have focus, I agree - but until you find it, flexibility is more valuable, so you can try multiple niches and different focus without much impact. It seems more critical that you get out there and
do something, rather than agonise over your keywords and whether they really fit the niche you'll ultimately have.
And I tend to disagree on keywords in the domain name. I just have a basic sense that the benefit is minimal, and it robs you of later flexibility. Does it really matter that much? It seems like "GoFishingNow" or the like would do more harm than good in the minds of your visitors - and next to nothing in the search engine rankings. I'm more likely to trust "Spitzelschmidt/Fishing", even if there's also a "Spitzelschmidt/Quilting". It just feels like it's more of a continuing relationship.