I have tried the vitamin, health and weight loss niche's in paid search without too much success. the competition is fierce and companies in this niches seem to come and go rather quickly. I think if you break it down to a smaller sub-group within the health and wellness vertical you may be able to have more success. Good luck.
Yes I think health is a great area to work on. However health isn't a niche at all it's a huge market and very competitive. So you need to come up with a sub-niche, or a few related sub-niches.
Do your KW research to find something that has some demand but is not too competitive. Dieting, cancer, arthritis and the major ones are already hammered hard by other pro marketers.
Also when you find a sub niche be sure there are products that people with that health problem would be interested in. I found one disease that a family member has so I know about. Researched and found it has LOTS of searches and hardly any competing pages. So that's a GREAT niche - EXCEPT for the fact that there really aren't any products or health supplements for this particular disease. And I know enough about it, that I would not want to recommend some supplement that could make it worse or even just give someone false hope.
Also, side note: be very careful you don't make any health claims or even hint that gogomiracledrink will help cure whatever health problem. FDA is really cracking down on health claims.
(Scott and I posted at the same time. Like minds think alike)
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Huge market especially if you look at sub niches like supplements, vitamins, acne, weight loss, impotence
Problem is very competitive so be ready for some real elbow grease
Also to someone else's point, read the about us on each Merchant's website to see if they are a new company or a long standing one. Companies come and go in that particular market. Changing links is a long and tedious task and by finding Merchants who aren't going anywhere, you will have a better chance at not having to change out all of your links every few months or each year.
In this day and age health should be on the top of people minds but unfortunately it isnt. I think that you could better spend your time else where but what do i know lol.