LinkConnector Launches Data Feed Affiliate Creative

[Linda Buquet]

LinkConnector just sent me a press release I thought 5 Star readers may be interested in.

LinkConnector's Affiliate Marketing Network Diversifies Itself with Advanced Product Feed Creatives, Enabling Affiliates to Increase Conversions on Their Website Traffic

PRESS RELEASE: Cary, NC — December 12th, 2007 — LinkConnector, an Affiliate Marketing Network, announced today that it has launched highly customizable product feed creatives, ads that merchants can design to showcase their product feed content. Using these new creatives, affiliates may promote specific merchant products without having to download the merchant's entire product feed. These dynamic ads enable affiliates to show their users visual pictures of merchant products they have chosen to promote, translating into increased clickthrough rates. Affiliates marketers also benefit from greater conversion rates on average, as users are directed to highly qualified landing pages. The outcome is positive for both merchants and affiliates.

LinkConnector's product feed creatives pull data directly from merchant product feeds, tools which are very important to the success of many affiliate marketers. Product feeds enable affiliates to link directly to the product or landing page specifically requested by the user. They also provide merchants with a quick way to supply definitive product information directly to their affiliates. Product feeds enable affiliates to programmatically keep their websites up to date with the merchant's latest product pricing and promotional information. Product feeds better enable affiliates to sell the products and services of merchants, translating into increased conversions.

"The new product feed creatives have many obvious benefits to both the affiliate and the merchant, but the less obvious upside is that they enable a merchant to really personalize their affiliate marketing campaigns," said Les Webberley, a Senior Programmer at LinkConnector who helped develop the new technology. "Merchants may customize their product feed creatives with headers, footers, borders or personalized color schemes. They can select which products they want to display, enter custom text and add actionable buttons to further increase appeal and clickthrough rates."

Once a merchant has created and saved their product feed creatives as links and associated them with their active LinkConnector Campaign, the creatives are made available to their affiliates. Affiliates are able to display products from a merchant's product feed by placing a few lines of code on their website.

More info here.