So, you don't think offline advertising has much to do with online shopping behavior? Think again!According to research conducted for the Retail Advertising and Marketing Association, consumers start searching for products online after viewing offline advertising. Here's the media breakdown of offline ads that lead to online shopping:- After view magazines, 47.2% of consumers go online in search of products. - For newspapers, it's 42%.- For TV, it's also 42%.
Offline advertising drives online shopping behavior
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