Holiday shopping got off to a great start last week with Black Friday, and e-tailers and affiliates are hoping that the surge continues today with Cyber Monday. The Monday after Thanksgiving, nicknamed Cyber Monday by the National Retail Federation, marks the first big online shopping surge for many merchants as consumers return to their work computers. Online sales could exceed $700 million today according to research firm comScore Inc. The number of retailers offering free shipping with no conditions, such as a minimum purchase, has jumped to 41.4 percent from 36 percent last year. Nearly one-third of retailers are also having special one-day sales for Cyber Monday. Forty-two percent plan some kind of promotion, according to the NRF?s annual survey. In fact, the number of retailers hosting online deals on the Monday after Thanksgiving has surged to 72 percent of those polled from 42 percent just two years ago.
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