Why a whale, you ask? It seems our logo for our new Webmaster Radio show called Affiliate Marketing Insider has raised questions. Whales are, in Internet and affiliate marketing terms, at the top of the food chain. A whale is a merchant, affiliate or industry expert who understands the value of each customer and does what is necessary to engage and retain each one in a BIG way. Therefore, it seemed quite appropriate that the whale be the symbol for Affiliate Marketing Insider. We're going to be talking each week with the most engaged leaders of the industry , the whales if you will, and tackling the ever changing issues of the day. Tune in to Affiliate Marketing Insider at 3 p.m. Eastern each Thursday on WebmasterRadio.fm. It will be a whale of a good time! Thanks for reading, Linda Woods
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