PartnerCentric, a leader in affiliate program management, manages three of the top 25 EPC performers in Commission Junction, one of the world's largest affiliate marketing networks. The outsourced affiliate program management company handles all aspects of the affiliate marketing channel for CJ Top 25 EPC performers Quicken Loans, Medifast and 21st Century Insurance. Commission Junction's EPC, or earnings per 100 clicks, is a rating that illustrates the ability to convert clicks into commissions. CJ's EPC rates publishers, advertisers and individual ads. The EPC is an indicator of success, and many use CJ's EPC to determine which merchants to promote, which affiliates to recruit and which ads to place on their sites. PartnerCentric also represents a number of merchants who appear in the list of top CJ EPC performers, including The Company Store, Calumet Photographic, Web.com and MyFax. Performance marketing continues to be an effective driver for online revenues. In fact, 77 percent of the 50 fastest growing Web retailers run performance-based affiliate marketing programs. PartnerCentric, which brought in more than $50 million for clients in 2007, has represented numerous clients in the Internet Retailer 500, including Hanover Direct, Lamps Plus, Everything Furniture, Calumet Photographic, Niche Retail and Ridegear. Is your affiliate program up to par? Contact PartnerCentric today to find out how to create success in your affiliate marketing channel.
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