Ppc

[genuwine4532]

I actually am thinking about doing PPC for a few of my keywords, I have a few REALLY good ones with little competition, it's a little scary though, I thought I'd start with two ads, can you cancel it any time? like if after a while you get more clicks than sales, can you just delete the ad with adwords,

I also have a MSN ad credit for like $50 and Google adword credit for $30 so I thought I would use that to start.

SEO is a pain and it takes so long, I'd like to see some profit soon and yes I never thought to use that as a test of how good my site will convert that in itself might make it worthwhile for the ppc.

[Linda Buquet]

"can you cancel it any time? like if after a while you get more clicks than sales, can you just delete the ad with adwords,"

Yes you can stop the ads. You may not want to cancel though. Just pause the campaign. You can also set spending limits per day or even have the ads turned off at certain times that you don't think would be as productive. For instance if it's a biz oriented product set it to not run weekends.

[PPC Coach]

I think ppc is a great way to go, but I'm a little biased.

You should always start with 2 ads per adgroup and set them to rotate evenly. This way you can pause the poorer performer and replace it with another version always trying to beat your best ad. If your budget is low, just make sure you set the daily budget to an amount that you're comfortable with...