I've heard of them a lot and have known about them for awhile. From what I remember it was all good. Don't think I've heard anything negative. I think I've talked to them too.
How to answer is easy - just tell the truth.
5. How many clicks a day do you receive?
Just starting out
6. How many searches a day?
Just starting out
7. How many visitors a day?
Just starting out
8. When do you expect to start sending us traffic?
As soon as you approve me and I figure out what I'm doing.
10. Do you use incentivized traffic?
Just say no!
In part they are trying to screen for fraud or shady affiliates, in part they just want to see what level you are at and how you plan to promote them.
I'm wondering though if you've run the numbers on doing PPC to this program? Not saying it can't be done, just asking if you've run the numbers? Lets say you are targeting "best car insurance rates". Let's say it costs you 90 cents a click on Adwords. Lets say they can only get 50c a click from their advertisers (because they aren't Google) and pay you 50%. You are paying 90 a click to earn 25 a click - or in other words you are losing 65c a click. (Totally made up the numbers just to throw out an example).