With all the fraudulent click in the industry and thousands of search engine flooding the market with robotics clicks . What are the best technique to reduce the fraud and what is the future for PPC companies?
Personally, I tend to want to believe that much of the click fraud is focused on the big money terms (e.g. "home loans"). Less popular niche phrases probably don't attract as much click fraud because there just isn't as much money to be made from them and click fraud would stand out more.
Of course this is what I want to believe and it may be wishful thinking.
Is Niche PPC is the way forward?
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