I hope by now most know about the
Microsoft adCenter Affiliate Program we helped
launch in December. The timing was not ideal and we ended up having to make the
official program announcement right before the Holidays, a busy time for all,
so I wanted to mention it again in case you missed it.
I know lots of affiliates use PPC advertising to drive traffic and generate revenue. Many affiliates have discovered that adCenter traffic can convert better than some other PPC options. Most affiliates use or at least start with Google Adwords and there are a ton of tutorials about how to use Adwords.
Super affiliate Zac Johnson just wrote a very good tutorial on how to set up an adCenter PPC campaign and I know many of our 5 Star readers could benefit from the info, so here it is!
"If you are already advertising on Google Adwords and just relying on them for your traffic, you shouldn’t be. In addition to Google, you should be adding Yahoo and/or MSN to your arsenal. The fact of the matter is, Yahoo and MSN traffic almost always performs better with ppc campaigns… and I’ve heard this from many of the biggest ppc marketers in the industry. Not only will you see better results, but your ppc and acquisition price will probably be much lower, as you are competing against less advertisers than on Google. So Let’s get started!"
Read Zac's in-depth tutorial here:
The Super Affiliate’s Guide to PPC Marketing on Microsoft AdCenter
What do you think? Any ideas or anything to add?
Have you used adCenter for PPC? How did it work for you?
Using MSN adCenter for PPC - A Super Affiliate's Guide
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