"How do many affiliates discover negative keywords? Often times it’s the ‘imagination method’, trying to personally imagine what danger zone keywords could apply to a niche campaign. More often than not however, it’s only after looking at search query and content placement reports that affiliates discover the number of probable negatives that have been costing them dearly in irrelevant clicks."
__________________ Linda Buquet :: Affiliate Recruiting, Promotion & PR
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The use of negative keywords on your Google AdWords campaign has a positive impact on your campaign. It will reduce the number of unqualified links thus helps increase the click through rate of your ads. Using negative keywords, there will a smaller number of online users that will be able to view your ads without clicking. And you know what higher Click through Rate or CTR means, right? It means higher ad position without having to increase your pay per click bids.
one unconventional way to find negative keywords is to use google. If you start on the home page. Google will make suggestions based on popularity as you type. This gives you an easy way to eliminate words that you wouldn't want your ad to appear under.
Great Way to Find Negative Keywords 4 PPC
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