I would be curious as to what keyword(s) and phrase(s) you are trying to rank for. I really can't narrow it down. I tried the first two of your listed keywords but found neither strongly optimized. Please let me know and I will be happy to run some data for you.
Another thing I noticed, though off the topic of your traffic, is that to me the slide show on your home page is too fast for me and I am a pretty fast reader. You might consider slowing it down as that is what you are trying to sell in the first place. It looks like a very worthwhile product to me at a very reasonable price. Good luck.
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