To all that offered some great ideas - I want to say thank you.
But allow me to give you a little more information as to what I'm against.
1). As for repositioning Adsense, Google seems to have it pretty wrapped-up.
Upon repositioning my Google ads I do enjoy a better click-thru and at the same time my revenues per click seem to drop, while my cost per keyword goes up. Never seem to come out ahead. Starting to think this is a game Google likes to play with people so they (Google) can generate income, while I struggle to get ahead.
2). My biggest source of income would be generated by sparking an interest in the automotive dealer to list on my site (Allowing me to roll the revenue into SEM). Yet, with a potential customer base of over 21,000 dealerships, I can hardly get a response. Now, why is that - I guess they just don't believe that a passive employment web site can be benefical, they would perfer to spend thousands of dollars in print publications. Also, the average automotive dealer is still struggling to get their website functional, even though they are mandated by the manufacturers to spend 20k+ a year for an internet presence. Possibly I'm ahead of the times.
3). As for traffic, since it is a limited niche market I do believe that 200 visitors a day is respectable - yet, unprofitable.
4). The pop-up, just an experiment. The menu bars, currently redesigning from left, to top, to right. No position seems to extend pageviews past an average of 4.
5). The Forum, great idea - but it just bothers me to create a false impression. I'll consider it.
I guess the big question is how do I create a profitable market that doesn't exist. The Employment concept seems to be a logical approach for dealerships to recruit.
Thank you again,
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