Landing Page Review

[bigbyte]

Ok, my testing on this affiliate offer via PPC turned out that the final merchant website does not seem to be converting visitors to customers too well.

I spent about $75 on Adwords and another $50 on Adcenter testing different versions of my landing pages, ads and keywords. I received pretty good CTRs (on Adwords and MSN) as well as pretty good quality score ratings on Google (as low as $0.03 minimum bids). Click-throughs to the merchant were pretty high - but conversions lacked.

As I want to improve landing pages and site design, I think I can make this one public and solicit your feedback (please). What is your opinion on this landing page design? What can I improve? What really sticks out bad or good?

Landing Page here

Please note that the link has a keyword embedded as I am catching those and dynamically inject into the page text.

Thanks.

Chris

[Palladan]

The site looked pretty good

The 3 choices and the chefs picture were what poped out and I remember about the page. Prices started around $40 and ended at about $80
I'm not in the market so I couldn't get excited about the knives, plus I have a great set.

That's my first impression of the page.

[MrCat]

The site looks fine to me.

May I ask what keywords you bid for?
And how stiff competition is for those keywords?

[Palladan]

Regarding keywords, they are always changing.

My competition is stiff, there are many sites in the Satellite TV business and many Affiliate Programs. However, I offer a 3 level affiliate program so people make much more money with our's over the competitions.

[ubonline]

Chris, the landing page looks good. A couple of suggestions worth testing:

Explain a little about chef tony near the top - he's your expert, he's seen on TV. Maybe this will add a little credibility.

Also, while your site looks great, when you click on the "good deal-better deal-best deal" buttons, you are taken to a landing page with the same buttons, so the user needs to click on the same button again. If there's a way to take them directly to that deal, it might help conversions.

Good luck,
Kris

[ric555]

your landing page looks awesome.but i think to succeed in affiliate marketing you need email list.

[maxie104]

First the site looks great. What throws me is when you click on the buy icon you are taken to a page that makes you click again. You click again and again it seems that you are made to click. If I was a customer I would say what is going on is this broken and stop at the second click. That was just my thought when I tried. Deb.

[CoachDeag]

The most popular radio station in the world is "WIIFM" - What's In It For Me? OK, love the guarantee and the "buy one get one free" however (I was only there for a few moments) the true benefit to me in making a purchase was lost. You must keep asking yourself "so what?" When you list something about the product it is generally a feature. Only when you can list a benefit (the answer to "so what") alongside the feature do you really, really start to engage the reader/consumer.

Other than that I like the site.

[bigbyte]

Thanks for your feedback, guys. I will feed the advice into my next landing page design.

Chris